our friends

fabrikade is glad to have friends who have sweated to help us get this site up and going. They include Website Designer, Photographer, Models, Labels, Make-up artist, to name a few. We all need a pat on our shoulders for good work. This page is specially dedicated to all who gave us a hand (and leg) along the way and we would like to acknowledge their efforts by featuring them, showcasing their talents and works, so that you can get to know them too.

photography: Colin's Photograffi

design: winnie lim

labels: Hooked Clothings / Fabrix / / L'ile aux Ashby

Colin's Photograffi

Colin's Photograffi was started in 2005 with a quest in our hearts: to be loving, sentimental, to be ROMANTICS.

Yeah right, sure.

We don't shoot weddings. well, not the loving, sentimental or romantic type anyway.
We are what we are (which is none of the above) but we promise originality and if we can keep a straight face, artistry.

What drives us?

We don't know, but we do drive the mundane and humdrum up the wall.
Basically, we just want our subjects to look good...

or psychotic...

or having a blast...

You'll get fun, weirdness and the occasional lunacy.

Join us on a journey of experimentation, posing, dancing, blah blah blah, to achieve a style utterly, uniquely, unequivocally... our own

Together with our friends and affiliates, we look forward to shooting for fun, for charity, for the hell of it...

Oh yeah.... and for art's sake..

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winnie lim

Born in 1981, it was my childhood dream to be a writer. That dream changed somewhat when I was introduced to my first computer at the age of 15. I built my first website then.

I tried to go the ‘sensible’ route by studying for a diploma in information technology in College (Polytechnic), trying to make my parents happy, who thought i would grow up to be a lawyer. There is a risk of getting disowned if I told them that I wanted to go to art school. (Singapore is a very realistic, pragmatic society.)

Studying data structures & algorithms, along with computing maths drove me nuts. The saving grace was programming classes though (which is handy for integrating design with code now). Nevertheless, passion overcame me and I decided to dropout to follow my heart, almost getting disowned in the process.

I couldn’t draw to save my life and under-confident of my artistic abilities, I decided to pursue a 9-month diploma course in multimedia instead of the traditional three-year art course.

It was largely technical, where I learned software skills.

The next seven years after graduation were spent working in various local outfits across different disciplines.

I naively thought that design wouldn’t be an industry where I can realistically stay in for life, thus I opted to study for a Bachelor of Arts majoring in Journalism in 2002, in an effort to pursue my original dream. Midway and several distinctions later, struggling to cope with the demands of university, financial restrictions and being an overworked full-time designer, it dawned upon me that a life without design is unconceivable. I deferred my degree course and focused on my career.

I still hope to complete the degree one day.

Fast forward to July 2007, I decided to take the leap of faith to be an independent designer in pursuit of happiness.

Other interesting bits

I heart manchester united, seldom miss a live match on tv, travel when my finances allow me to and love to read. I tend to buy too many books and have too little time to finish them. I remain hopeful though.

A freethinker, I believe in god but not restricted to any particular religion. Strongly influenced by spiritual concepts such as karma, synchronicity, I feel that the skies tell us more than we would like to believe.

Everything happens for a reason, and that includes you, reading this passage now. :)

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Hooked Clothings

Hooked Clothings is an ever-evolving company that combines the essence of design and graphic to form the basis of all of its ideas. Creatively committed, our business direction is to challenge the boundaries between different disciplines of art and fashion to create a fusion that is truly unique in our line of products.

Whether it's a scene from a movie or a verse from a poem, we are able to draw inspiration from our daily life and turn them into meaningful graphics on our designs. Besides experimenting with new technologies of print to ensure that the quality of our products is the best, we are constantly exploring opportunities to bring our label to different parts of the world.

Deeper

Alex Koh has been at the forefront of hookedclothings since it started in 2001 and has put forth numerous creative ideas on design books, walls, shoes, toys and even skate decks. Alex has also successfully collaborated with plenty of local and foreign like-minded designers in exhibitions and customization gigs. his most current works include a conceptual design collaboration witth Ffurious "Class" by D/VISION exhibition at The Asylum and Some Kind of Wonderful exhibition in Kapok Hong Kong. He is also the creative head of a new graphic t-shirts label called "PRAISE".

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Fabrix

About Us

Fabrix is a Singapore-based company that provides exclusive customised cases for all gadget lovers who seek protection for their precious gizmos. We specialise mostly in cases for iPods, Macbooks and Macbook Pros but can custom build cases to any size so as long as you can provide us with the dimensions of your gadget. We believe strongly in quality and not quantity. This is the reason why Fabrix cases are made only from the finest fabrics and that each design is produced in limited quantities, making them unique.

How it all began?

In the pursuit for the ultimate case to compliment the iPod, we asked ourselves, "How can we keep the iPod in its original pristine state, yet be able to carry it around stylishy just like a fashion accessory?". It then dawned upon us that the answer was right in front of us. We took the sock and silicon skin concepts, took away the ugly and dust-trapping silicon, added soft inner paddings and funky external fabrics, all sewn to perfection in precise measurements --- a Fabrix case was born.

What makes Fabrix your ideal choice?

Each Fabrix design is available only in limited quantities and we do not stock up on the old designs. Exclusiveness is what Fabrix focuses on. Each Fabrix case is purely handmade and sewn to precision such that it is a snug fit for your gadget. If you are looking for a quality case that suits your style and individuality, search no further, order your Fabrix case today!

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L'ile aux Ashby

A dazzling collection of intricately designed and hand-made accessories. Each piece is carefully and delicately assembled with the finest quality materials. This range boasts an assortment of lovely necklaces, bag charms, earrings and brooches. Infused with creative imagination and versatility, these accessories are set to be perfect complements of your outfits and style.

Under L'ile aux Ashby

L'ile aux Ashby (pronounce as "L" "OR" "ASHBY") is catered to the needs of today's modern, urban woman who appreciates attention to detail, exclusivity, where each piece is lovingly made and not mass-produced.

The accessories

Earrings dangling on her lobes, necklace adorning her collar bones, and oh, not forgetting her charm bracelets. The urban missy knows it's no longer just accessories; it's her necessities. Never flamboyant or expensive, it's always the uniqueness of the item that makes her heart stop a beat. She knows she'll never find it anywhere else. She knows she'll never step into a room and see her mirror image. This missy knows she can loudly proclaim to the world, "I have it and you don’t!"

Every piece of L'ile aux Ashby is what describes the revolutionized women. Chic yet sexy. Sophisticated yet simple. With just a touch of L'ile aux Ashby, she will look fabulous even in just her LBD.

It's as if the decision-making for her own trinkets is not hard enough, she soon has to make decision for her metropolitan male. With the new male collection arriving, it's going to be even tougher deciding on what trinkets to get. "If only I can get my hands on everything, for me and for him," she thinks to herself.

What's an urban missy without her accessories? The obsession of jewels with the unique fashion trend caters to each individual with the right self expression of personal style. Your hunt for exclusive trinkets end here with customized necklaces, brooches, earrings and bag charms all lovingly made by hand. Create your own intricate persona with L'ile aux Ashby.

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